Amba is a unique direct connection to skilled weavers, craftspeople and traditional artisans of India.With an aim to support and sustain the diverse skills and translate the artistic visions to fit into contemporary international lifestyles, Amba has been able to redefine tangible beauty and luxury.
Amba invests its profits into projects that conserve and develop the skills and lives of these craftspeople. Specifically by paying above average fair wages to skilled artisans both in remote villages and urban environments, Amba sets the bar high valuing the human element in fashion.
Explore our craft techniques
Nirmala Seshadri-Jagannath was born in Chennai, India and moved to the United States in her twenties. As the founder and designer of Amba, Nirmala believes in preserving and bringing appreciation to hand production. She believes that textile design is not just product manifestation-- it is a process-driven exercise concerned with how fabrics play an integral role in all aspects of human life. An accomplished Indian classical dancer with a keen eye for textures, colors and fashion, Nirmala is deeply committed to the preservation of the long history of textile traditions and artistic heritage of India.
'A sculptor in India embarks on a work of art bearing, in his bloodstream the imagination of his whole society. In the West, the artist is an individual. The individual’s feelings, fancy and imagination form the basis of his pictures and sculptures. But in India a picture, a song, a sculpture has at its root, the imagination and belief of a whole community. In order to understand the works of Indian art one has to understand the feelings and beliefs of the whole of society.' Ananda Coomaraswamy.